The Gardenia trademark dates from 1961 when it began its mission to compete with the top Ceramic tile companies in Italy and around the rest of the world. Today, the Gardenia Orchidea Group is recognised on the markets for its trend-setting tendencies and its clear aim to offer lasting, superior, quality products.

The year 2005 saw the company complete its conversion from single firing systems to porcelain stoneware. Thanks to this technological advance, the company found itself ready to launch Garfloor, its new 100% porcelain stoneware trademark at the 2005 Cersaie Fair.  This state of the art floor tile collection met with a resounding success enhancing the group’s already well-established reputation, earned with prestigious  trademarks such as Gardenia Orchidea Style Symbol, Versace Home.

GARFLOOR, a top grade trademark designed to interpret different lifestyles.

Garfloor is a natural for the top end of the market,  featuring a range of extremely high quality products which are outstanding for both their aesthetic brilliance and technological  excellence.

In addition, due to its diversified approach to style, Garfloor meets a whole range of people-oriented requirements with products designed to handle different styles of homes.

Oxidum is aimed at people keyed into what’s  contemporary, who love innovation, who need to feel they are on the cutting edge of style.  It’s the very latest in design, as the leading sector magazines will show.   Oxidum has a powerful aesthetic,  reflecting people on the look-out for a distintive style stated in an unmistakeable, original language.

Absolute stone offers the most for the people who have the most, the affluent socio-cultural segment who want the best and have the money to provide it. They are the people who are always seeking a product that’s the best , the finest-looking and the most prestigious. Something that’s exactly like  Absolute stone.

Pietra Nobile is dedicated to those people from the socio-cultural segment who are more dedicated to tradition, but it also offers them different formats in its two versions.   The more special of these has honed, rectified edges and is well-suited to a showy domestic setting, the kind which relies on the tested and true and which immediately gives off an aura of noble, time-esteemed values.
The other version comes with shaped edges recalling time-worn stone and is completely in tune with the country look. Here, the surfaces are kept natural and the width of the joints are clearly visible, just like in real, old country farms, so emblematic of country life.

Pietra Pece targets itself at a similar market to that of  Oxidum, in fact, its very name, meaning pitch stone, was chosen for its intransigence, the fact we wanted to  communicate that this product is recognisably different from the many other ceramic tiles  which appear to be like it. This one is genuinely different, designed to intrigue the real connoisseurs,  the sort of people whose refined sensorial perception recognises unusual materials and surfaces.

These people stand out in our specialised sales outlets because of the way they examine our products: they linger at length, running their fingers over the tile surfaces so as to best appreciate how they feel; they tilt the tiles towards a strong natural light source so as to better appreciate how they reflect and they become completely absorbed in the feel and appearance of the material.

GARFLOOR

Gruppo "Ceramiche Gardenia Orchidea S.p.A."
Via Canaletto, 27 - I-41042 Spezzano di Fiorano, MO (Italy)
Tel. +39 0536.849611 - Fax. +39 0536.849856 - VAT No. IT 01018240364
E-mail: info@garfloor.it